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Acura
Acura
A concept car design for a rebrand initiative.
Our design team helped Acura develop a new design language for its future lineup. The work included a rebrand and a concept car, built and presented at the 2026 Monterey Car Week.
Our design team helped Acura develop a new design language for its future lineup. The work included a rebrand and a concept car, built and presented at the 2026 Monterey Car Week.
01
Plan
Plan
The plan was to bring a unique, fresh look to Acura through a new design language and a rebrand.
The plan was to bring a unique, fresh look to Acura through a new design language and a rebrand.
02
Design
Design
Our designers created a fresh interior built around minimalism and a driver focused experience, with custom seats and a custom interior tub design.
Our designers created a fresh interior built around minimalism and a driver focused experience, with custom seats and a custom interior tub design.
03
Fabrication
Fabrication
Fabricated with every detail in mind and a perfected finish.
Fabricated with every detail in mind and a perfected finish.
04
Launch
Launch
The NEXERA concept was showcased at the Quail event at the 2026 Monterey Car Week.
The NEXERA concept was showcased at the Quail event at the 2026 Monterey Car Week.
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© AZUR GLOBAL AUTOMOTIVE CONSULTING LLC 2022–2026
© AZUR GLOBAL AUTOMOTIVE CONSULTING LLC 2022–2026
