STARTUP · BRAND LAUNCH
For the art of detailing.
For the art of detailing.
A numbered car care line, 00 to 10, from first sample to launch.
We mapped the detailing category and found an empty spot: premium products in a numbered system enthusiasts can follow in order, from 00 to 10. Azur took it from the first grey sample bottles to a clear final design, tested the formulas, sourced the suppliers, and launched at car events.
We mapped the detailing category and found an empty spot: premium products in a numbered system enthusiasts can follow in order, from 00 to 10. Azur took it from the first grey sample bottles to a clear final design, tested the formulas, sourced the suppliers, and launched at car events.
01
Plan
Plan
We mapped the detailing category and found an empty spot: premium products in a numbered system enthusiasts can follow in order. The routine reads in order, from 00 to 10.
We mapped the detailing category and found an empty spot: premium products in a numbered system enthusiasts can follow in order. The routine reads in order, from 00 to 10.
02
Design
Design
The first concept was opaque grey bottles. The final design went clear, so the product color shows, with big step numbers on every label.
The first concept was opaque grey bottles. The final design went clear, so the product color shows, with big step numbers on every label.
03
Prototype
Prototype
Candidate formulas were compared side by side for cleaning power, finish, foam, and scent until each number had its formula.
Candidate formulas were compared side by side for cleaning power, finish, foam, and scent until each number had its formula.
04
Manufacture
Manufacture
We sourced the chemical suppliers and custom bottles. Bottles are filled, labelled, and packed, with concentrates in 2.5 L and 5 L jugs.
We sourced the chemical suppliers and custom bottles. Bottles are filled, labelled, and packed, with concentrates in 2.5 L and 5 L jugs.
05
Launch and grow
Launch and grow
GREYSCALE launched at car events, where detailers could pick up the bottles and read the shelf from 00 to 10+.
GREYSCALE launched at car events, where detailers could pick up the bottles and read the shelf from 00 to 10+.
11
11
numbered products
4
4
series
1
1
design language
NEXT PROJECT
BMW G68 →︎
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Got an idea?
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© AZUR GLOBAL AUTOMOTIVE CONSULTING LLC 2022–2026
© AZUR GLOBAL AUTOMOTIVE CONSULTING LLC 2022–2026
